Regardless of whether it is an educational product description or a blog entry, there are a few things to consider when writing online texts. The text should be well structured, address the right target group and also be search engine optimized.
Define goal, content, and style
Before you just start writing, it is important to plan your text. For this, the aim, content, and style of the article must be defined. To do this, you should be able to answer the following questions: For which target group you are writing? What effect should the text have on the reader? Which type of text best suits the topic and target group? Which aspects of the topic should be dealt with and how do you address your target group?
In order to find a good keyword for your text, you should first ask yourself what you are writing about and what search terms readers should use to find your text with the help of search engines. Are there synonyms or semantically related terms? And which keywords have the greatest potential? Be sure to choose a keyword for your text that reflects as precisely as possible what it is about.
This is more important than the maximum search volume. Because if your content doesn’t match the keyword, it won’t appear in the top spots in the search results anyway. Avoid the temptation to choose an overly generic keyword. The competition from other sites will be too great for small businesses to stand a chance.
After the text has been carefully planned, it’s time to start writing. You should set a common thread before you start writing so that you can work your way along it. The headline of the text should make the reader curious and convince him to read the text. Subheadings help to structure the text thematically and make it easier for the reader to orientate themselves. Some aspects are best presented in lists because lists provide a good overview. Images are important to break up the text and can make text content understandable.
So that as many readers as possible come across your text, you should optimize it for search engines in this step by using the keywords in all important places in the text. Important places are, for example, subheadings and captions. Once you are done writing your educational article, you can use SocialBoosting to find followers.